Fall Market 2013


Twice a year, ATC shows new product during New York Home Fashion Market. Since beginning at ATC as Packaging Designer, part of my job has been to provide creative support and graphics, as well as help to physically bring in product and help set the showroom. We just wrapped up Fall Market, 2013 setup, and in my role as Creative Manager, this was the first that I’ve been responsible for managing.

My responsibilities included: overseeing development & provided creative leadership and direction of company showroom, new product brand development, creative direction to design team, showroom set design, scheduling of events and deadlines, maintained budget.

Developed layout based on brand story potential:

SHOWROOM LAYOUT-Fall2013-03Mood Boards:

Showroom-MOOD-1 Showroom-MOOD-2




Final HTT Ad Design:


Final Showroom Layout:

Out with the old, in with the new!

Happy New Year! Today marks my 5th anniversary at American Textile Company, and what better way to celebrate than launching our newly designed Corporate Identity? This project has been my baby for the last year and I’m so proud and excited to see it all come together with the website up and running.



atc_new_logoATC Logo AFTER

AllerEase.com Redesign

Using our new AllerEase look and feel, I developed and expanded the design for all pages of www.aller-ease.com. There were some hiccups along the way and some restrictions due to ecommerce software, but overall we’re ecstatic about the fresh new site. A lot of thought went into the user experience and we worked with an outside agency to develop wireframes for navigation.

Before(s): AllerEase had 2 websites, and ecommerce site and an information site. Because of the “shop.com” platform used, the two sites looked completely different and were not easy to navigate.

After: The updated logo, photography and graphics are showcased by the clean, fresh background. This website combines both the ecommerce and informative functions into one site and enhances the user experience greatly.

I Remember Halloween


So It’s 3:23am Friday morning, and although I was so tired that I fell asleep on the couch at 9:30pm, here I am now – laying on the couch in the dark – trying to write away my ever so present alertness. I don’t see 7am being kind to me, nor my work day, but we’ll deal with that later.

Getting back to the message at hand: I was working with the folks at Agency 1903 today to put the finishing touches on the new shop.AllerEase.com site. (very excited, launching soon, 1903 has done a fantastic job making it come to life!) Somehow the topic of office fun/pranks came up and I immediately thought of the cube decorating contest that we had last year. Although we didn’t win the grand prize, we certainly won the creative vote, plus we had a great time. Continue reading

Fresh from Market

The NYC Showroom setup was a success! LDP did an amazing job creating wooden sculptures that doubled as product display pieces. Feedback has been very positive and Market Week has gone smoothly for ATC! I will post pictures soon but in the meantime, here’s my latest in-house project: ATC Cares Day flyer. I had a lot of fun creating this one and it was a refreshing project to come back to the office to.

Showroom Sign Thumbnails

Thumbnails for a few of the signs I’m developing for the showroom. These will end up being printed on cloth or kraft colored cardstock, and layered with burlap – we’re going to play around with a few ideas and see what happens. I’m excited to see how they turn out and fit in with the showroom design!


I just realized that I never posted anything more about this Market. I came across these screenshots from a few of the signs-in-progress, but I’ll be back with final images later!



Sneak Peek

I realize that I haven’t posted any work for a while, and it’s mostly because… I’ve been doing a lot of work. So here’s a sneak peek of a hang tag that I’m developing for upcoming Market.

Hand drawn ATC Font. One piece of this tag will be printed on a cotton fabric and I’m thinking the staple will become an antique brass fastener.

These are going to be so SWEET!

APFC Jersey for 2012 PAWest Tournament – by ABFU


And a special thanks to our SPONSORS who were kind enough to help us with funding, check them out! > Tartan Devils FC out of Piper’s Pub • Crafton Ingram Lanes  • Duffy’s Beer and More

UPDATE: These are pretty sweet! The finished pieces:

The Initiation


This logo dates back to August of 2009. As a joke, we created an “initiation paddle” to give to our company COO to make him an official marketing team member. One of the images in the logo probably won’t make sense to you (inside joke) and I can’t show you what was on the back… let’s just say it involved photoshopping his face onto this picture of John Travolta with Finola Hughes circa 1983’s ‘Staying Alive’, the sequel to ‘Saturday Night Fever’.


(He took it surprisingly well)

Here are 2 other versions and the lettering that went on the front.