Fall Market 2013

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Twice a year, ATC shows new product during New York Home Fashion Market. Since beginning at ATC as Packaging Designer, part of my job has been to provide creative support and graphics, as well as help to physically bring in product and help set the showroom. We just wrapped up Fall Market, 2013 setup, and in my role as Creative Manager, this was the first that I’ve been responsible for managing.

My responsibilities included: overseeing development & provided creative leadership and direction of company showroom, new product brand development, creative direction to design team, showroom set design, scheduling of events and deadlines, maintained budget.

Developed layout based on brand story potential:

SHOWROOM LAYOUT-Fall2013-03Mood Boards:

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Final HTT Ad Design:

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Final Showroom Layout:

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Out with the old, in with the new!

Happy New Year! Today marks my 5th anniversary at American Textile Company, and what better way to celebrate than launching our newly designed Corporate Identity? This project has been my baby for the last year and I’m so proud and excited to see it all come together with the website up and running.

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ATC Logo BEFORE
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ATC Website BEFORE
 
atc_new_logoATC Logo AFTER
 
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ATC Website AFTER

Fresh from Market

The NYC Showroom setup was a success! LDP did an amazing job creating wooden sculptures that doubled as product display pieces. Feedback has been very positive and Market Week has gone smoothly for ATC! I will post pictures soon but in the meantime, here’s my latest in-house project: ATC Cares Day flyer. I had a lot of fun creating this one and it was a refreshing project to come back to the office to.

Showroom Sign Thumbnails

Thumbnails for a few of the signs I’m developing for the showroom. These will end up being printed on cloth or kraft colored cardstock, and layered with burlap – we’re going to play around with a few ideas and see what happens. I’m excited to see how they turn out and fit in with the showroom design!

 

Update:
I just realized that I never posted anything more about this Market. I came across these screenshots from a few of the signs-in-progress, but I’ll be back with final images later!
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Sneak Peek

I realize that I haven’t posted any work for a while, and it’s mostly because… I’ve been doing a lot of work. So here’s a sneak peek of a hang tag that I’m developing for upcoming Market.

Hand drawn ATC Font. One piece of this tag will be printed on a cotton fabric and I’m thinking the staple will become an antique brass fastener.

FOCUS – Company Goal

In 2010, the Marketing team established a program designed to communicate the 5 key points that all company employees should keep in mind in order to attain a 2 year sales goal. I created the logo and all collateral based on the acronym FOCUS. The actual monetary goal has been purposely blurred for confidentiality.

Final logo, logo thumbnails.

 

 

Once the logo was decided, I expanded it into screen printed Tshirts, posters, banners, pens, travel mugs and various other forms of communication.

 

Below is a Blue Sky suggestion program rendering. It shows where the poster and suggestion box would be placed in the office. Also, The logo was broken down to a very simple form in for embroidery.

Metric Boards

4’x8′ boards designed to hold 81/2″x11″ literature holders. The goal was to appeal to workers in each location and attract their attention to the metrics presented. Challenges involved were: how to organize shifts and the number of machines while fitting everything in, another was figuring out what height was appropriate for the information to be easily read, and using large high res images on a G4 Mac that was 5 years old… it sounded like a helicopter was taking off when I’d use it.