Twice a year, ATC shows new product during New York Home Fashion Market. Since beginning at ATC as Packaging Designer, part of my job has been to provide creative support and graphics, as well as help to physically bring in product and help set the showroom. We just wrapped up Fall Market, 2013 setup, and in my role as Creative Manager, this was the first that I’ve been responsible for managing.
My responsibilities included: overseeing development & provided creative leadership and direction of company showroom, new product brand development, creative direction to design team, showroom set design, scheduling of events and deadlines, maintained budget.
Developed layout based on brand story potential:
Final HTT Ad Design:
Final Showroom Layout:
Happy New Year! Today marks my 5th anniversary at American Textile Company, and what better way to celebrate than launching our newly designed Corporate Identity? This project has been my baby for the last year and I’m so proud and excited to see it all come together with the website up and running.
ATC Logo BEFORE
ATC Website BEFORE
ATC Website AFTER
Using our new AllerEase look and feel, I developed and expanded the design for all pages of www.aller-ease.com. There were some hiccups along the way and some restrictions due to ecommerce software, but overall we’re ecstatic about the fresh new site. A lot of thought went into the user experience and we worked with an outside agency to develop wireframes for navigation.Before(s): AllerEase had 2 websites, and ecommerce site and an information site. Because of the “shop.com” platform used, the two sites looked completely different and were not easy to navigate.
After: The updated logo, photography and graphics are showcased by the clean, fresh background. This website combines both the ecommerce and informative functions into one site and enhances the user experience greatly.
So It’s 3:23am Friday morning, and although I was so tired that I fell asleep on the couch at 9:30pm, here I am now – laying on the couch in the dark – trying to write away my ever so present alertness. I don’t see 7am being kind to me, nor my work day, but we’ll deal with that later.
Getting back to the message at hand: I was working with the folks at Agency 1903 today to put the finishing touches on the new shop.AllerEase.com site. (very excited, launching soon, 1903 has done a fantastic job making it come to life!) Somehow the topic of office fun/pranks came up and I immediately thought of the cube decorating contest that we had last year. Although we didn’t win the grand prize, we certainly won the creative vote, plus we had a great time. Continue reading
The NYC Showroom setup was a success! LDP did an amazing job creating wooden sculptures that doubled as product display pieces. Feedback has been very positive and Market Week has gone smoothly for ATC! I will post pictures soon but in the meantime, here’s my latest in-house project: ATC Cares Day flyer. I had a lot of fun creating this one and it was a refreshing project to come back to the office to.
Thumbnails for a few of the signs I’m developing for the showroom. These will end up being printed on cloth or kraft colored cardstock, and layered with burlap – we’re going to play around with a few ideas and see what happens. I’m excited to see how they turn out and fit in with the showroom design!
Hand drawn ATC Font. One piece of this tag will be printed on a cotton fabric and I’m thinking the staple will become an antique brass fastener.
photo and printing by Common Wealth Press – South Side, Pittsburgh
Logo and web banner design. Click here before April 30th, 2012 to enter!
Final embroidered badge, ABFU design. Thanks to ArtRageous Embroidery for the excellent embroidery work!
In early 2011, we were challenged with how to improve Target’s pillow aisle and endcaps. This was a very large project that involved working as cross functional teams. We began by doing a store shop to get a sense of … Continue reading
Twice a year we show product at the New York Home Fashions Market. I collaborate with an interior designer and my team to create an overall look and feel for the showroom, decide what product stories to tell and how to merchandise with signage.
With each Market we continue to refine our preparation to streamline workflow. Many moving parts are involved and we pull it all together, making sure that the final showroom concept, layout and design flows well. It is a challenging task with an ever changing product lineup that is sometimes not finalized until days before we to our New York Showroom to setup.
Here’s where this particular Showroom design began… Continue reading
We wanted to let everyone at the Pub know when TDFC’s games were played. For the first season, we posted a single poster in the pub with game dates, times and field locations.
By the second season we realized that to get a larger crowd of supporters, social media was key to spreading the word. Just posting the info on Facebook wasn’t enough so we began a poster campaign. Making 16 posters (one for every game) wouldn’t have been too tough if only used online. Instead, we had each one screen printed by hand and sold them to raise funds for the team. This meant color restraints, time restraints and oh yeah, and I had never had to preflight files for screen print before, let alone designed with color separations in mind. This was anexercise in maintaining sanity, but we came out on the other side with a fantastic amount of hard-earned knowledge and a screen printer who will still talk to us. So basically a win win situation!