Out with the old, in with the new!

Happy New Year! Today marks my 5th anniversary at American Textile Company, and what better way to celebrate than launching our newly designed Corporate Identity? This project has been my baby for the last year and I’m so proud and excited to see it all come together with the website up and running.

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ATC Logo BEFORE
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ATC Website BEFORE
 
atc_new_logoATC Logo AFTER
 
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ATC Website AFTER

I Remember Halloween

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So It’s 3:23am Friday morning, and although I was so tired that I fell asleep on the couch at 9:30pm, here I am now – laying on the couch in the dark – trying to write away my ever so present alertness. I don’t see 7am being kind to me, nor my work day, but we’ll deal with that later.

Getting back to the message at hand: I was working with the folks at Agency 1903 today to put the finishing touches on the new shop.AllerEase.com site. (very excited, launching soon, 1903 has done a fantastic job making it come to life!) Somehow the topic of office fun/pranks came up and I immediately thought of the cube decorating contest that we had last year. Although we didn’t win the grand prize, we certainly won the creative vote, plus we had a great time. Continue reading

The Initiation

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This logo dates back to August of 2009. As a joke, we created an “initiation paddle” to give to our company COO to make him an official marketing team member. One of the images in the logo probably won’t make sense to you (inside joke) and I can’t show you what was on the back… let’s just say it involved photoshopping his face onto this picture of John Travolta with Finola Hughes circa 1983’s ‘Staying Alive’, the sequel to ‘Saturday Night Fever’.

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(He took it surprisingly well)

Here are 2 other versions and the lettering that went on the front.

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