I Remember Halloween


So It’s 3:23am Friday morning, and although I was so tired that I fell asleep on the couch at 9:30pm, here I am now – laying on the couch in the dark – trying to write away my ever so present alertness. I don’t see 7am being kind to me, nor my work day, but we’ll deal with that later.

Getting back to the message at hand: I was working with the folks at Agency 1903 today to put the finishing touches on the new shop.AllerEase.com site. (very excited, launching soon, 1903 has done a fantastic job making it come to life!) Somehow the topic of office fun/pranks came up and I immediately thought of the cube decorating contest that we had last year. Although we didn’t win the grand prize, we certainly won the creative vote, plus we had a great time. Continue reading

Fresh from Market

The NYC Showroom setup was a success! LDP did an amazing job creating wooden sculptures that doubled as product display pieces. Feedback has been very positive and Market Week has gone smoothly for ATC! I will post pictures soon but in the meantime, here’s my latest in-house project: ATC Cares Day flyer. I had a lot of fun creating this one and it was a refreshing project to come back to the office to.

Showroom Sign Thumbnails

Thumbnails for a few of the signs I’m developing for the showroom. These will end up being printed on cloth or kraft colored cardstock, and layered with burlap – we’re going to play around with a few ideas and see what happens. I’m excited to see how they turn out and fit in with the showroom design!


I just realized that I never posted anything more about this Market. I came across these screenshots from a few of the signs-in-progress, but I’ll be back with final images later!



These are going to be so SWEET!

APFC Jersey for 2012 PAWest Tournament – by ABFU


And a special thanks to our SPONSORS who were kind enough to help us with funding, check them out! > Tartan Devils FC out of Piper’s Pub • Crafton Ingram Lanes  • Duffy’s Beer and More

UPDATE: These are pretty sweet! The finished pieces:

The Initiation


This logo dates back to August of 2009. As a joke, we created an “initiation paddle” to give to our company COO to make him an official marketing team member. One of the images in the logo probably won’t make sense to you (inside joke) and I can’t show you what was on the back… let’s just say it involved photoshopping his face onto this picture of John Travolta with Finola Hughes circa 1983’s ‘Staying Alive’, the sequel to ‘Saturday Night Fever’.


(He took it surprisingly well)

Here are 2 other versions and the lettering that went on the front.




TDFC Posters

We wanted to let everyone at the Pub know when TDFC’s games were played. For the first season, we posted a single poster in the pub with game dates, times and field locations.

By the second season we realized that to get a larger crowd of supporters, social media was key to spreading the word. Just posting the info on Facebook wasn’t enough so we began a poster campaign. Making 16 posters (one for every game) wouldn’t have been too tough if only used online. Instead, we had each one screen printed by hand and sold them to raise funds for the team. This meant color restraints, time restraints and oh yeah, and I had never had to preflight files for screen print before, let alone designed with color separations in mind. This was anexercise in maintaining sanity, but we came out on the other side with a fantastic amount of hard-earned knowledge and a screen printer who will still talk to us. So basically a win win situation!


These days it seems that everyone I know either has a puppy or a baby. In my experience, the babies are more fun to prepare for. Here’s a project that I worked on for a baby shower BBQ. I created a logo, t-shirts, and an oversize Baby Pool betting chart to up the baby ante.


Other options:

Team Boy vs Team Girl Ts:

Very complicated, high stakes Time/Date/Price/Gender chart. (I didn’t win the money):

New! Custom charts are available upon request. Click here to send a note through my contact page and I’ll get back to you with details.

Posted in Fun

Sell It!

“Sell it Daim-oh! Sell it like it’s your job!” Maybe not the most elegant thing I’ve ever said, but possibly one of the most eloquent. I was teasing a Sells Rep colleague when this came out unexpectedly, everyone liked it so well that a logo was requested. One of the most fun projects that I’ve done and it still makes me laugh. Looking up reference images of slimy door to door salesmen was a highlight.