Happy New Year! Today marks my 5th anniversary at American Textile Company, and what better way to celebrate than launching our newly designed Corporate Identity? This project has been my baby for the last year and I’m so proud and excited to see it all come together with the website up and running.
This logo dates back to August of 2009. As a joke, we created an “initiation paddle” to give to our company COO to make him an official marketing team member. One of the images in the logo probably won’t make sense to you (inside joke) and I can’t show you what was on the back… let’s just say it involved photoshopping his face onto this picture of John Travolta with Finola Hughes circa 1983’s ‘Staying Alive’, the sequel to ‘Saturday Night Fever’.
(He took it surprisingly well)
Here are 2 other versions and the lettering that went on the front.
“Sell it Daim-oh! Sell it like it’s your job!” Maybe not the most elegant thing I’ve ever said, but possibly one of the most eloquent. I was teasing a Sells Rep colleague when this came out unexpectedly, everyone liked it so well that a logo was requested. One of the most fun projects that I’ve done and it still makes me laugh. Looking up reference images of slimy door to door salesmen was a highlight.