The NYC Showroom setup was a success! LDP did an amazing job creating wooden sculptures that doubled as product display pieces. Feedback has been very positive and Market Week has gone smoothly for ATC! I will post pictures soon but in the meantime, here’s my latest in-house project: ATC Cares Day flyer. I had a lot of fun creating this one and it was a refreshing project to come back to the office to.
Thumbnails for a few of the signs I’m developing for the showroom. These will end up being printed on cloth or kraft colored cardstock, and layered with burlap – we’re going to play around with a few ideas and see what happens. I’m excited to see how they turn out and fit in with the showroom design!
We wanted to let everyone at the Pub know when TDFC’s games were played. For the first season, we posted a single poster in the pub with game dates, times and field locations.
By the second season we realized that to get a larger crowd of supporters, social media was key to spreading the word. Just posting the info on Facebook wasn’t enough so we began a poster campaign. Making 16 posters (one for every game) wouldn’t have been too tough if only used online. Instead, we had each one screen printed by hand and sold them to raise funds for the team. This meant color restraints, time restraints and oh yeah, and I had never had to preflight files for screen print before, let alone designed with color separations in mind. This was anexercise in maintaining sanity, but we came out on the other side with a fantastic amount of hard-earned knowledge and a screen printer who will still talk to us. So basically a win win situation!