Fall Market 2013

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Twice a year, ATC shows new product during New York Home Fashion Market. Since beginning at ATC as Packaging Designer, part of my job has been to provide creative support and graphics, as well as help to physically bring in product and help set the showroom. We just wrapped up Fall Market, 2013 setup, and in my role as Creative Manager, this was the first that I’ve been responsible for managing.

My responsibilities included: overseeing development & provided creative leadership and direction of company showroom, new product brand development, creative direction to design team, showroom set design, scheduling of events and deadlines, maintained budget.

Developed layout based on brand story potential:

SHOWROOM LAYOUT-Fall2013-03Mood Boards:

Showroom-MOOD-1 Showroom-MOOD-2

Showroom-MOOD-3

Showroom-MOOD-4

Showroom-MOOD-5

Final HTT Ad Design:

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Final Showroom Layout:

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Showroom Sign Thumbnails

Thumbnails for a few of the signs I’m developing for the showroom. These will end up being printed on cloth or kraft colored cardstock, and layered with burlap – we’re going to play around with a few ideas and see what happens. I’m excited to see how they turn out and fit in with the showroom design!

 

Update:
I just realized that I never posted anything more about this Market. I came across these screenshots from a few of the signs-in-progress, but I’ll be back with final images later!
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Sneak Peek

I realize that I haven’t posted any work for a while, and it’s mostly because… I’ve been doing a lot of work. So here’s a sneak peek of a hang tag that I’m developing for upcoming Market.

Hand drawn ATC Font. One piece of this tag will be printed on a cotton fabric and I’m thinking the staple will become an antique brass fastener.

Showroom Design September 2010

Twice a year we show product at the New York Home Fashions Market. I collaborate with an interior designer and my team to create an overall look and feel for the showroom, decide what product stories to tell and how to merchandise with signage.

With each Market we continue to refine our preparation to streamline workflow. Many moving parts are involved and we pull it all together, making sure that the final showroom concept, layout and design flows well. It is a challenging task with an ever changing product lineup that is sometimes not finalized until days before we to our New York Showroom to setup.

Here’s where this particular Showroom design began… Continue reading