Happy New Year! Today marks my 5th anniversary at American Textile Company, and what better way to celebrate than launching our newly designed Corporate Identity? This project has been my baby for the last year and I’m so proud and excited to see it all come together with the website up and running.
Using our new AllerEase look and feel, I developed and expanded the design for all pages of www.aller-ease.com. There were some hiccups along the way and some restrictions due to ecommerce software, but overall we’re ecstatic about the fresh new site. A lot of thought went into the user experience and we worked with an outside agency to develop wireframes for navigation.
Before(s): AllerEase had 2 websites, and ecommerce site and an information site. Because of the “shop.com” platform used, the two sites looked completely different and were not easy to navigate.
After: The updated logo, photography and graphics are showcased by the clean, fresh background. This website combines both the ecommerce and informative functions into one site and enhances the user experience greatly.