In 2010, the Marketing team established a program designed to communicate the 5 key points that all company employees should keep in mind in order to attain a 2 year sales goal. I created the logo and all collateral based on the acronym FOCUS. The actual monetary goal has been purposely blurred for confidentiality.
Final logo, logo thumbnails.
Once the logo was decided, I expanded it into screen printed Tshirts, posters, banners, pens, travel mugs and various other forms of communication.
Below is a Blue Sky suggestion program rendering. It shows where the poster and suggestion box would be placed in the office. Also, The logo was broken down to a very simple form in for embroidery.