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In early 2011, we were challenged with how to improve Target’s pillow aisle and endcaps. This was a very large project that involved working as cross functional teams. We began by doing a store shop to get a sense of their current set up. We noticed that the pillows were not sitting in their fixtures…
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Twice a year we show product at the New York Home Fashions Market. I collaborate with an interior designer and my team to create an overall look and feel for the showroom, decide what product stories to tell and how to merchandise with signage. With each Market we continue to refine our preparation to streamline workflow.…
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We wanted to let everyone at the Pub know when TDFC’s games were played. For the first season, we posted a single poster in the pub with game dates, times and field locations. By the second season we realized that to get a larger crowd of supporters, social media was key to spreading the word.…
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ABFU + [design] came to life in early 2006. It began with the simple idea that my partner Alex and I could pull our two unique creative styles together to form an unstoppable design force. A truly creative freelance collaboration resulted. We started out working on projects for Piper’s Pub – creating ads, business cards, t-shirts, etc. When…
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These days it seems that everyone I know either has a puppy or a baby. In my experience, the babies are more fun to prepare for. Here’s a project that I worked on for a baby shower BBQ. I created a logo, t-shirts, and an oversize Baby Pool betting chart to up the baby ante. Logo:…
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In 2010, the Marketing team established a program designed to communicate the 5 key points that all company employees should keep in mind in order to attain a 2 year sales goal. I created the logo and all collateral based on the acronym FOCUS. The actual monetary goal has been purposely blurred for confidentiality. Final…
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Poster for yearly Food Bank Donation with revised layout for Power Point presentation. It made people cry. (not in a bad way, in a “she looks so hungry, I want to donate” way)
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“Sell it Daim-oh! Sell it like it’s your job!” Maybe not the most elegant thing I’ve ever said, but possibly one of the most eloquent. I was teasing a Sells Rep colleague when this came out unexpectedly, everyone liked it so well that a logo was requested. One of the most fun projects that I’ve done…
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4’x8′ boards designed to hold 81/2″x11″ literature holders. The goal was to appeal to workers in each location and attract their attention to the metrics presented. Challenges involved were: how to organize shifts and the number of machines while fitting everything in, another was figuring out what height was appropriate for the information to be…
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AllerEase Brand As lead graphic designer on the relaunch of the national protective bedding brand, AllerEase (in 2008 and 2011), my creative input and design shaped the logo and overall brand look and feel. Once the brand was established, I applied the template to all forms of brand communication. From website, integrating QR Code technology, national and trade…
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Welcome to my portfolio. I’m a full time Graphic Designer and freelancer living in Pittsburgh, PA. Scroll to see projects from my portfolio or choose from the category list on the right to see a specific project type.
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Brandy Peightal Portfolio 