Fall Market 2013

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Twice a year, ATC shows new product during New York Home Fashion Market. Since beginning at ATC as Packaging Designer, part of my job has been to provide creative support and graphics, as well as help to physically bring in product and help set the showroom. We just wrapped up Fall Market, 2013 setup, and in my role as Creative Manager, this was the first that I’ve been responsible for managing.

My responsibilities included: overseeing development & provided creative leadership and direction of company showroom, new product brand development, creative direction to design team, showroom set design, scheduling of events and deadlines, maintained budget.

Developed layout based on brand story potential:

SHOWROOM LAYOUT-Fall2013-03Mood Boards:

Showroom-MOOD-1 Showroom-MOOD-2

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Final HTT Ad Design:

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Final Showroom Layout:

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Out with the old, in with the new!

Happy New Year! Today marks my 5th anniversary at American Textile Company, and what better way to celebrate than launching our newly designed Corporate Identity? This project has been my baby for the last year and I’m so proud and excited to see it all come together with the website up and running.

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ATC Logo BEFORE
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ATC Website BEFORE
 
atc_new_logoATC Logo AFTER
 
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ATC Website AFTER